FIELD DATA COLLECTION AND SOCIAL RESEARCH
Brite Media Group
Consumer and Client Advertising Market Audits
Brite Media Group (www.britemedia.com) is a leading specialized media company consisting of two media sales divisions that help advertisers build one-to-one relationships with millions of consumers nationwide during their daily lives in unexpected places.
AdverTickets offers advertisers a contracted national media network of retail check cashing stores, local stores and eateries to ensure that the distribution of a variety of media formats such as cash jacket, coffee sleeves, money sleeves is prevalent in urban locations around New York City. doing audits. My responsibility was to audit, photo and document compliance to over 300+ locations around New York, Westchester and Long Island.
American Institute For Consumer Studies
Market Research - Survey of the American Consumer (25K)
Consumer research plays a critical role in the design, development, advertising and marketing of the products and services we buy, in the content of the newspapers and magazines we read, and in the programs, we watch on television and listen to on the radio. Responsibility includes traveling to designated neighborhoods to gain consent to conduct door-to-door interviews. Conducted in-person interviews with consumers and ask specific questions about their readership of magazines and newspapers and record their answers in a booklet.
Performed various administrative tasks, i.e. editing, invoicing and reporting. The results of the study are used by major corporations to make their products better reflect the needs and preferences of the American consumer.
Market Research - BMW Mini Cooper Cash Purchase (25K)
Consumer Research - NYC Electric Car Usage
Conducted selected paid user research for a 2 hour home audio record survey on individuals or families who recently made a cash purchase for BMW Grand Coupe or Mini Cooper throughout New York and New Jersey. I was responsible for conducting a two hour audio record qualitative interview with the respondent using a series of guided questions and probing.Interviews took place one hour in the home and one hour examine the key features of the vehicle to record p Respondent also provided me with a full detailed description of the components of the car, likes, dislikes,for a to better understand consumer buying behaviors and to make future improvements. In a separate project also was responsible for locating users who own electric cars in NYC to discuss the locations and use of locating charging stations around New York City to understand consumer behavior and thoughts about electric cars in New York City using and audio recorder and probing.
As a HUD contractor through ICF International, I was responsible for collecting the data necessary to identify and report on errors in assisted housing programs across the United States and Puerto Rico. Each project included in the study has been contacted and informed of their required participation in the study. purpose of the study was to determine the type and severity of errors in the determination of eligibility for subsidized housing and in the calculation of the amount of rent a tenant pays.
I verified this information via forms mailed to third party sources, such as employers, childcare providers, and other sources of income or expenses. The data from individual households is aggregated and analyzed to report study findings to HUD.
These findings are used to report to Congress and to assist HUD in making policy decisions. I used the information that was used to determine error was collected from two sources: The Department of Housing and Urban Development (HUD) is the agency responsible for administering Federal housing assistance programs. Included in these programs are Section 8, Section 202, Section 811, and Public Housing, which were the focus of the study my duty was to perform 9 major tasks, all of which involved data entry into specialized software on a laptop:
1.Contacted staff in projects selected for the study
2.Selected a random sample of households for each project in which HQ staff have not provided the selected sample.
3.Obtained information from the household files
4. Interviewed tenants in their homes
5. Keep accurate records (on paper and on the computer)
6. Maintained the confidentiality of sensitive data (on paper and on the computer)
7.Communicated progress on a weekly basis with FS via phone, and e-mail.
8.Transferred data to headquarters daily.
9.Sent required paperwork to headquarters at least weekly.
NORC (National Opinion Research Center) @ The University of Chicago
The GSS gathers data on contemporary American society in order to monitor and explain trends and constants in attitudes, behaviors, and attributes. GSS questions include such items as national spending priorities, marijuana use, crime and punishment, race relations, quality of life, and confidence in institutions. Since 1988, the GSS has also collected data on sexual behavior including number of sex partners, frequency of intercourse, extramarital relationships, and sex with prostitutes.
Among the topics covered are civil liberties, crime and violence, intergroup tolerance, morality, national spending priorities, psychological well-being, social mobility, and stress and traumatic events.
I was responsible for traveling to designated neighborhoods to gain consent to conduct door-to-door interviews. Conducted an in-person interview with a randomly selected participants and ask specific questions to gather data on contemporary American society in order to monitor and explain trends and constants in attitudes, behaviors, and attributes; to examine the structure and functioning of society in general as well as the role played by relevant subgroups; to compare the United States to other societies in order to place American society in comparative perspective and develop cross-national models of human society. Performed various administrative tasks, i.e. editing, invoicing and reporting. The results of the study are used by major corporations to make their products better reflect the needs and preferences of the American consumer.
Westat looked at tobacco use and how it affected the health of people in the United States. As a field interviewer, my role was to locate, obtain cooperation, screen, and interview adults and youth, in their homes.
Throughout the CAPI interview, I also guided adult respondents on how to collect cheek cells (buccal cells) and urine samples using self-collection kits and coordinate appointments for blood samples to be taken by a trained phlebotomist. Once the interview was completed my duties also consisted of receiving and transmitting new data and securely mailing off confidential blood and urine samples.The National Study of Health-Related Behaviors (NSHB)Health-Related Behaviors (NSHB) looked at tobacco use and how it affected the health of people in the United States. As a field interviewer, my role was to locate, obtain cooperation, screen, and interview adults and youth, in their homes.
Throughout the CAPI interview, I also guided adult respondents on how to collect cheek cells (buccal cells) and urine samples using self-collection kits and coordinate appointments for blood samples to be taken by a trained phlebotomist. Once the interview was completed my duties also consisted of receiving and transmitting new data and securely mailing off confidential blood and urine samples.
Consumer Market Research Quantitative and Qualitative Analysis
SmartRevenue offers the largest field force of over 1000 ethnographers trained in behavioral science and uses quantitative ethnography to get at critical point-of-experience KPI measures that are not available through other traditional market research approaches. By understanding the touch-points and drivers along the OmniShopper path to purchase, companies can create more targeted pre-store and in-store marketing, merchandising, and sales plans as well as identify lost and white space opportunities. SmartRevenue has conducted over one million observations and interviews with over 600,000 participants, in 90 categories and 150 retail banners in the U.S. Canada, Latin American, Asia, Europe, and the Middle East.
Contributed to various qualitative and qualitative data research projects which include: Quantitative Ethnography Tracking. A method used where I used a handheld iPaq to map out stores and to observe signage, end caps, shelf organization, exit interviews, in-aisle behavior counts, flow counting and shopper observation. I approached shoppers to complete an open and closed ended recorded survey using FieldScout after they have finished browsing or selecting a product for purchase. My role was to administer a survey immediately after they have made a purchase decision to garner the most accurate shopper data regarding shopper profiles, purchase decisions needs, category shopping dynamics and perceptions, impulse purchases and brand switching, barriers to purchase and demographics, shop ability, and trip types and mission triggers.
Quantitative Feet on The Street Intercept Interviews N=300
Client wanted to better understand shoppers’ brand awareness, perceptions, and brand preference for their memory card product line of memory cards. The goal was to approach shoppers to see if they own a tablet, phone or camera then ask them about memory card usage, purchase history and brand associations.
Home Appliance Mystery Shops
Client wanted us to do some “quick and dirty” research to understand the urban home appliance consumer. While they have national insights on shoppers of this category, they do not have information pertaining to consumers in dense urban environments like New York. This question came about based on a request from a client as they were creating an Urban Concept store in NYC, and want Home Appliances to help them understand how they can display and stock their appliances in a way that is different from other national stores. What will appeal to urban consumers? Will these items be able to fit in their apartments? Will sounds, visuals, and interactive displays speak to the needs of urban consumers?
In—Aisle Behavior Count
Out-of Aisle Flow Counting
In Store Audit and Observation
Mystery Shop Engagement
Electronics Intercept Interviews
Client launched the opening of several new locations, but with the addition of a new “try and buy” program, and now, with a new technology. The Try & Buy program will allow consumers to try the devices for a period of time before buying. The idea is that the locations do a great job of showcasing their product, allowing “shoppers” to experience the devices with a low-pressure/no-pressure buying situation. Building on that, folks will now be able to try out a device before actually buying the device. This will take place in kiosks constructed in open areas of the mall. The location created a modern and inviting atmosphere for consumers at high performance mall locations. Studio experiences will feature the latest device line including eye-catching programming to entice consumer device trial.
Research at SmartRevenue uses ethnographic field methods that require the ability to construct a holistic view of consumer behavior and decision making through both interview and observation. On occasion, interviews may need to be transcribed for analysis. Our goal was to transcribe all of the quantitative interviews into words.
RTI (Research Triangle Institute)
Parent Coordinator Consent Manager Phase II
While contracting with MDRC through RTI, I worked as a Child Accessor on their childhood study, Making Pre-K Count which was the result of a partnership between MDRC and the Robin Hood Foundation to seek ways to improve the quality of children’s preschool experiences. The goal of this initiative was to build evidence about ways to improve the life trajectories of children living in poverty in New York City. The project focused on improving preschool children’s math skills.
The Making Pre-K Count study addressed whether strengthening prekindergarten (pre-K) instruction in math, hypothesized to be a “linchpin” skill in children’s development, can improve children’s short- and longer-term learning. Specifically, the study rigorously evaluated the effect of an evidence-based math curriculum called Building Blocks along with ongoing training and in-classroom coaching, relative to the typical pre-K experience.
Training consisted of Human Subjects Research, I spent much time in the field conducting child assessments and teacher observations surrounding pre-school aged children in low income schools throughout New York City. Making Pre-K Count took place in 69 pre-K sites and over 170 classrooms across New York City. Thirty-five of the pre-K sites were assigned to receive the math curriculum, training, and coaching over two years (the “BB-MPC” group), while the other 34 were assigned to continue their typical programming (as the “pre-K-as-usual” group) Some of the techniques we used while observing and obsessing children were Building Blocks, CLASS, and adapted COEMET methods to be able to provide qualitative and quantitative analysis scores and observations
As a Parent Coordinator/ Consent manager my role was to discuss Phase II of the study with parents and ensure permission slips were collected for various schools around the Bronx NY . This consent determined which children would participate in Phase II of the COEMET Making Pre K Count initiative in partnership with the Robin Hood Foundation.
RTI also collects data on prison inmates for a general survey. Click link for more details.
AVAZZ FOUNDATION - THE PEOPLES CLIMATE MARCH
FIELD CLIMATE ORGANIZER| | SUMMER 2014
Responsible for collecting 150 petitioned signatures per day in support of climate change and to promote the Climate March of 2014. The Peoples Climate March was a collection to over 500,000 for the biggest march on climate demanding climate change .